Can we please stop saying detox?

Can we stop saying Detox?
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Detox or detoxifying has no meaning in food much less in cosmetics or anywhere else but in medicine, so can we stop with the fad?!

It’s a gimmick, a marketing crotch very much in fashion in the new era of holistic nonsense. I know, I know! You’ve heard us use the D word before, we’re guilty of that, but it’s time to stop if we want consumers and the industry to take us seriously.

Let’s be honest here. No lotion, spray, shampoo, conditioner, botanical, essential oil, clay or any cosmetic for that matter; beef, fish, poultry, vegetable, condiment, juice or combination of foods, would ever detox anything out of our system, EVER!

Detox or Detoxification belongs in the medical lingo, not food industry much less cosmetic industry. Rather than sounding quite educated and knowledgeable we kind of sound (insert your explicit word here) every time we use it with the whole intention to sell you something, whether is a new facial oil, deodorant, botanical steam or juice we know is so good for you we cannot grab a dictionary to find the word to describe it properly.

Detox definitions & synonyms:

By the British dictionary:
1. treatment designed to rid the body of poisonous substances, esp alcohol and drugs.

2. to undergo treatment to rid the body of poisonous substances, esp alcohol and drugs.

If we look up the synonyms it gets even more revealing! [1]:
Abrupt, withdrawal, crash, detoxification, on the wagon, sudden withdrawal, taking the cure.

In Medicine
v. de·toxed , de·tox·ing , de·tox·es
To subject to detoxification. n. (dē’tŏks’)
A section of a hospital or clinic in which patients are detoxified. [2]

Neither Foods nor Cosmetics Detox your System

The idea that by applying, drinking, bathing or rubbing any sort of cosmetics, food or liquid our skin or internal organs are going to miraculously perform better, get better or remove toxins from it, is just nonsense that has no scientific base. A lotion, soap, cleanser, clay mask, might hydrate, clean, help remove dirt even from deep down our pores, but won’t detox your skin or your insides.

A juice, juicing vegetables, or eating certain foods, swallowing colloidal silver or gold, won’t detox your system nor help it remove toxins from it. Actually taking colloidal silver and gold might get you in serious health trouble, as these are toxic elements our bodies have no use for, regardless of what the industry behind these unregulated supplements, – which is very much illegal – might say.

Edzard Ernst, a professor of complementary medicine at Exeter University, told The Guardian. “There are two types of detox: One is respectable and the other isn’t. The respectable one”, he says, “is the medical treatment of people with life-threatening drug addictions. The other is the word being hijacked by entrepreneurs, quacks, and charlatans to sell a bogus treatment that allegedly detoxifies your body of toxins you’re supposed to have accumulated.” [3, 4]

How’s my body getting rid of toxins then?

Glad you asked! Our amazing bodies have a set of organs that do that work for us, regardless of what we eat, drink, bathe in, splatter, splash or rub, assuming we’re doing it in a balanced manner. There are quite a number of organs inside us that do this constantly, but the most important ones are: kidneys – our number 1 filtration system, lungs – cleaning the air you breath every second of everyday, skin – yes skin! Without it you would be a water balloon every time it rains (this analogy taken from our founder), liver – the organ that processes everything you consume.

If your organs are healthy, that means they’re working. No matter what you consume or apply won’t improve their function even further or help them rid you of any accumulated toxins you think you might have. In other words, no amount of kale juice will help your organs to detox better or faster. If your body has an accumulation of toxins you won’t feel well and chances are you would require medical attention. The chances you’re intoxicated or have an elevated accumulation of toxins in your system while living your life to the fullest, taking selfies or while dancing with your cat, is not quite possible.

However, you can damage your organs by doing too much of a good thing or the wrong thing. Drink too much alcohol daily for years and say hello to Cirrhosis of the liver! Have a daily intake of kale and not only your thyroid will suffer the consequences but the rest of your organs too. Drink water excessively and you will suffer from water poisoning or intoxication also known as dilutional hyponatremia. [5]

It turns out by eating, or drinking copious daily amounts of (insert here the current super-food in fashion), our system gets overly-saturated, and that over-saturation – intoxication – can have devastating consequences and even death. Intoxication generally occurs when the intake of a certain substance is greater than the removal of it, job that is done by our organs. For example, imagine a glass with a straw being filled with water. While drinking from the straw, if more water is going in than the water coming out, the water will spill out of the glass. Our bodies work the same way. If we consume copious amounts of anything on a daily basis, eventually our system won’t be able to process or detox as quickly causing an intoxication, which can be from drugs, alcohol, water, food, smoke or anything else.

Great, but that’s for food, how about cosmetics?

Same thing. Cosmetics won’t detoxify your skin riding it from toxins, it just doesn’t happen. Cosmetics might clean, improve skin appearance, hydrate, moisturize, and even nourish, but no, cosmetics have no detox properties, is just a fad, a marketing gimmick.

By keeping a balanced lifestyle our organs will do the job they do best without any help from any specialized juice, supplement or lotion. Like our founder always says “Too much of a good thing is a always bad thing”. Eat a bit of everything in moderation. Have that kale juice once or twice a week, not 3 times a day. Your body requires a balanced diet to perform its best. If one or more nutrients are missing from your diet, your entire system will suffer.

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