Strawberry Essential Oil, and its Shocking Greenwashing Truth

Published on April 24th, 2013 - Updated August 1, 2016 23 Comments
Strawberry Essential Oil, and its Shocking Greenwashing Truth

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It’s hard to count how many times a week we get asked for products with strawberry essential oil. Each and every time we have to politely decline the request with a long explanation on why we don’t use this fake “Essential Oil” in an attempt to educate consumers and help them live better healthier lives.

The fact and shocking truth is there is no such thing as Strawberry Essential Oil, or Strawberry Oil. Strawberry essential oil doesn’t exist, it cannot be extracted from living or dead plants or fruits, regardless of the method of extraction no matter who says they use it. If there is Strawberry Oil or Strawberry Essential Oil in the list of ingredients on any product, make no mistakes the company manufacturing the products or the brand is not disclosing the truth and they are green-washing their products, no matter how much they claim their products are “natural”, “organic” or that they aren’t green-washing.

Including a synthetic ingredient in a product marketed as natural or organic is referred to as Greenwashing.

The essential oil of the strawberry, cranberry, (or any of the berries), coconut, pineapple, watermelon, cantaloupe (or any other melon), banana, kiwi, pomegranate and some flowers like lilac among many others, cannot be extracted by any method of extraction as they don’t contain any essential oils viable to extract. Coconut can produce coconut oil (a fat) which naturally contains the scent of coconut in its virgin cold pressed form, but cannot be considered an essential oil and in some manufacturing processes the scent dissipates leaving no scent whatsoever. From the pomegranate, an oil can also be extracted, but the scent is not present in the oil at all. Pomegranate oil has actually a quite unpleasant scent certainly not even close to the fresh fruit. From the Strawberry seeds an oil (a fat) can also be extracted by cold pressed method, but the byproduct doesn’t have the same scent as the fruit so much we love.

However! Strawberry, Cranberry, Raspberry, Blueberry, Coconut, Pineapple, Watermelon, Cantaloupe, Cucumber, Banana, Kiwi, Lilac and many other Fragrance Oils DO EXIST, but there is nothing natural about these scented concoctions of harmful chemicals. Fragrance oils are synthetic or artificial scents derived from petroleum or petrochemicals manufactured in controlled processes in laboratories, that mimic the scent of the real fruits. In recent studies Fragrance Oils have being found to be quite harmful.

If the “natural” product you’re using or about to buy has a strawberry or any other naturally impossible scent, make no mistakes, the company manufacturing it is greenwashing.

You have the right to know what you’re putting in your body.

Be Healthy, Be Fabulous!

Manuela Valenti | CEO & Founder of By Valenti Organics



Manuela Valenti is a Psychopedagogist, Professional International Artist, Fashion Model, soon to be Chemist, wife and mother of 3. She is the CEO and founder of By Valenti Organics, Manuela Valenti Studio & Gallery and other companies.


http://www.byvalenti.com


Wednesday, April 24th, 2013  |   permalink  |   23 Comments  |  
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23 Comments... add yours

  • ana says:

    Very well said and thank you for educating consumers! There is a lot of greenwashing going on in the green cosmetic industry to the point of being disgusting. Recently I learned of a brand that claims they’re not greenwashing, but they are! The founder is a brain cancer survivor and that’s why she wanted to create her line of natural cosmetics, or so she claims because their products are LOADED with artificial fragrances, neuro toxic chemicals and lots of garbage! I’m wondering if the brain tumor story is even true or just a gimmick to get people to buy her crap! People are definitely dumb, they don’t read the labels or try to educate themselves about the ingredients a product contains. And some cosmetic companies have no ethics whatsoever making it really hard for consumers to find a good serious trustworthy brand!

    I’ve been following your brand and using your products for years now, and I have to say I’ve checked each and every ingredient on the products I use and they all passed with flying colors! I love your skin care line! Keep up the great work!

  • Amy says:

    HI! Have you ever heard of the company “Natures Flavors”? They claim to have all Organic fragrance oils & flavor oils, ect. I am new to soap making & am trying to use all natural or organic ingredients without blowing my whole budget. Their company seems legit but I guess every company does. I was just wondering about their company & also what company is best to buy from for actual natural products if their company is not. Also, it seems like all companies that I have been told are great companies are VERY expensive. I’m not trying to be cheap but I’m NOT rich. I would just like to find chemical free & all natural products I can use w/ out having to break the bank. Any info would be greatly appreciated.

    • Manuela Valenti | CEO & Founder says:

      Hello Amy. I’m not familiar with that company or what they offer/make, so I cannot comment. I would suggest you to contact them directly. As for suppliers for your raw ingredients, you would have to do your own research. Sorry I can’t help more.

  • Namni says:

    I was about to purchase more organic sugar cane alcohol from this company when I saw their ‘organic fragrance oils’. Seriously! They even have an ‘organic’ Baby Powder fragrance! I am SO disappointed. And incredulous that a big company like this can make such fraudulent claims….I bet the organic alcohol that I purchased was not organic. Ugh.

    • Manuela Valenti | CEO & Founder says:

      Hello Namni. I won’t make any statements about this company, because like I said before, I don’t know what they manufacture, I can’t vouch for them, and certainly this isn’t the tool for that. This blog is for informational purposes not for complaining about other companies. Please contact them directly about their products. You have the right to know what’s in an ingredient. If you suspect their organic certification isn’t legit, contact the USDA NOP. There isn’t much information on their website, so that’s why I’m advising you to contact them before jumping to conclusions. I agree the use of the word Fragrance along with Organic is an oxymoron, but it might be just a case of bad wording of their product when instead they should have named them Essential Oil Blend. Some companies manufacture products and ingredients without paying too much attention to the standards and name their products with the wrong word. I’ve seen many name a detergent bar Soap and vice-versa. This happens when the manufacturer doesn’t know the legislation or the standards.

  • En says:

    Wow this post is pure misinformation! True there is no such thing as Strawberry essential oil but all natural fragrance oils (Natural Identical) of strawberry, pineapple etc does exist. I’m not from a company selling them, I’m just a private soapmaker who recently converted from synthetic fragrance oils to natural ones and it turns me off that just because some companies do not possess the technology or carry a particular product; they deem it their right to disrespect/write off companies who do. As evident here by your own words “So if the “natural” product you’re using or about to use has a strawberry or any other naturally impossible scent and the company claims the product is natural and that they don’t “green-wash”, call them off and/or walk away” Please refer to this article for more information on what natural fragrances really are http://vetiveraromatics.com/blogs/perfume-education/7570238-what-the-hecks-an-all-natural-fragrance-oil

    • Namni says:

      You are correct that there are a few fragrance oils that are created purely from natural isolates (honey and almond for instance) but strawberry and pineapple flavors or scents cannot be produced without synthetic aroma chemicals. I’m sorry but if you have purchased from a supplier who claims they are you have been duped.

    • BVOrganics says:

      Hello En. We had some problems with our blog and the reply to your comment got lost but we were able to recover it. Please find below the original reply.

      “Hello En.

      Richard here, a chemist and formulator with over 10 years of experience in the cosmetic industry, and one of the formulators here at BVO.

      Since you require a more technical explanation I will be answering your comment, but I will apologize beforehand as my reply might be too complicated and too long to follow.

      First assuming we do not possess the technology or the ingredients gives us the right to disrespect or write off any company as you have claimed is ludicrous. If a company is using bogus or dubious ingredients, there is no other way to put it or disguise it, and customers have the right to know so they can make better informed purchasing decisions.

      It is a FACT from many of the fruits and flowers we love for their scent, no aromatic compounds can be extracted because there aren’t any viable, therefore their “essential oils”, “absolutes” etc do not exist. These being Strawberry, Banana, Coconut, and many others which is what we were referring to in this article, which you called off as pure misinformation on our part. We call it enough with lying to consumers. Strawberry essential oil unfortunately is listed on quite a number of “natural” and “green” cosmetics. Unaware customers buying products with fake ingredients like this are led to believe these products are natural and legit, when they aren’t, and home based formulators buy into the scam, thinking they’re buying the real thing.

      “Natural Fragrances, Nature Identical Fragrance Oil or Natural Fragrance Oil” are unfortunately made up classifications of ingredients that for many chemists like myself make no absolute sense. It’s considered in the industry, an oxymoron. Contrary to essential oils, enfleurages, macerations, and other standards for natural aromatic compounds, Natural Fragrance Oil and Nature Identical Fragrance Oil have NO STANDARDS in the industry, nor definition. They’re entirely made up. https://www.iso.org/obp/ui/#iso:std:iso:9235:ed-2:v1:en

      The classification was just recently established (wrongly if I may add) by the “Natural Perfumers Guild”, a self-regulatory body for artisan perfumery with no means within the law and the standards. The article you referenced I’m not even going to comment on as it contains lots of misinformation in it, passed as facts.

      The term Natural Fragrance oil, unfortunately has also being used to define a mix or blend of essential oils, artificial fragrance oils, or both. The correct term for a blend of essential oils is called “Essential Oil Blend” while for artificial fragrances and artificial fragrances/essential oils is “Fragrance Oil Blend”, or just “Fragrance Oil” as it’s regularly used, simple enough. As for the regulations established by the FDA while protecting the trade secret of a scented product when it’s required, only “fragrance” and/or “flavor” are to be listed in the ingredients list of a product.

      What you refer to as “nature identical” is a term that’s not formerly accepted but still exists as industry “lingo” as you can learn from this paper written by SigmaAldrich http://www.sigmaaldrich.com/technical-documents/articles/white-papers/flavors-and-fragrances/natural-flavor-ingredients-regulations.html which refers to synthetic compounds, not natural compounds. Therefore “nature identical fragrance oils” has no absolute meaning, nor relation to natural compounds, or compounds derived from raw plant materials, and definitely doesn’t even sound natural at all. By definition a Fragrance Oil is a synthetic compound, usually derived from petrochemicals or a mix or natural and artificial compunds. A Natural Oil, is derived from plant material, and depending on the method of extraction is called essential oil (also referred to as attar or otto), enfleurage or maceration, abstract, etc. all definitions well established within the industry https://www.iso.org/obp/ui/#iso:std:iso:9235:ed-2:v1:en

      The guild mentions “natural isolates” which they claim to be integral part of the “natural fragrance oil” they self-certify or are about to. According to the guild’s code, these “isolates” are extracted by basic processes, which have already being defined in the industry (fractional distillations, rectifications and molecular distillation, also known as vacuum distillation) of the essential oil, which means after the essential oil is obtained it goes through a set of processes to remove what is deemed as the aromatic molecule (geraniol, limonene, etc). For many in the industry and I include myself in that boat, the end result isn’t considered natural at all, regardless of the method of extraction, although there is lots of arguments about it.

      So here is the big question, if the essential oil of Banana, Strawberry, and Coconut cannot be extracted and we know it cannot be extracted because there just ISN’T enough aromatic compounds in the natural raw material to be extracted by any means, and the so called “natural isolates” are just overly processed essential oils (this is an oversimplification), then how is it possible the “Nature Identical Fragrance Oil of Strawberry” exists?
      a) through the blending of isolates and a carrier oil a “SIMILAR” scent could possibly be achieved but it won’t ever be the same as the real thing, therefore the nature identical goes out the door, assuming this term is used for natural compounds, which in reality isn’t,
      b) these “Nature Identical Fragrance Oils” are instead mixed with some synthetic fragrances to achieve the desired scent, in which case they just aren’t natural, but will explain the overly and unnecessarily complicated name given, which by itself is misleading,
      c) if by its definition these are indeed “nature identical” then they’re by all means synthetic,
      d) assuming these isolates are natural in origin, why aren’t these certified organic? because they do not meet the USDA NOP Standards, which is of a concern for many natural and organic formulators.

      We’re of the belief everything should be called by its name, rather than reinvent the wheel complicating the industry and confusing consumers even more. Any formulator can use in its formulas essential oils, fragrances and even isolates to achieve the desired scent, and even mix all three if they wish to do so. There is no absolute need for a made up name for something that already exists in the industry, unless I’m missing something.

      It’s our choice here at BVO to be as transparent as possible when it comes to our formulas and the ingredients we use, which ARE of natural and certified organic origins as disclosed all over our products and in particular for those which have recently received the USDA organic certification. We would never as it’s the core value of this company, work with dubious ingredients as these “Nature Identical Fragrance Oils”, not because we don’t have the technology or don’t know about the ingredients, but because we know about them and we chose to use instead the real thing preferably certified organic.”

  • nicolelachapelle2014 says:

    Hello, I produce all natural body care products and have recently begun incorporating freeze dried strawberries in my products by powdering and/or tincturing them. There is also now a strawberry hydrosol available which is lovely, and I have gotten excellent results using all of the above to make a strawberry lotion. I am hoping to boost the scent of strawberry by making an infused oil with the freeze dried berries, have you tried this?

    • BVOrganics says:

      There are many ways to use fruits and vegetables in cosmetics. Strawberry hydrosol, more appropriately called Distillate, is the byproduct of the fruit concentration process, and although it smells nice, doesn’t contain enough aromatic compounds to provide any stable scent unless otherwise used alone in body sprays. The main focus of the article is for the fake Strawberry essential oil, which simply doesn’t exist. This doesn’t mean other methods to extract the properties (not necessarily the aromatic compounds) of strawberries aren’t valid. The reason a natural strawberry scent is very difficult (almost impossible) to obtain, — or otherwise we will have no problem in finding strawberry oil for its aromatic properties, — is because there isn’t much aromatic material on the fruit or plant to extract. Being a scent that is so popular among adults and children, the fact that it just isn’t available commercially and only an artificial substitute is found on the market, just proves it isn’t possible to produce it or maybe is too expensive to produce.

  • Amber says:

    Hi, Thank you for this information. It was very helpful. I do have a question though. Is there a natural strawberry seed oil? Is that a real thing?

    • BVOrganics says:

      Hello Amber. Strawberry seed oil isn’t an essential oil, but a carrier oil, a nourishing oil extracted from the seeds of strawberries by cold-press extraction. A wonderful moisturizer rich in Omega-3 and Vitamin E. It does have a sweet faint nutty scent similar to the strawberry but not strong enough to impart any scent.

  • Moos says:

    Being natural doesn’t make something safe or environmentally-friendly: for example, many components of nightshade plants are well-known to be poisonous to humans and many plants such as kudzu are invasive, choking out other plants and destabilizing environmental webs. Nor does being synthetic mean being harmful; in fact, use of natural products can be -more- harmful to the environment than lab synthesis because it requires disruption of the land, including the loss of plants, trampling, pollution from machinery, disposal of waste, and so on. Labs can make use of materials we have in abundance without disrupting natural habitats.

    I don’t even have a hand in the debate – just a science degree.

    • BVOrganics says:

      Hello Moos. As the current head formulator for By Valenti Organics and biochemist with over 15 years in the field, I’ll try to respond to your comment.

      Being natural doesn’t make something safe or environmentally-friendly
      Being synthetic either. The list of harmful synthetic ingredients is much larger than the natural one. I agree though, that not everything natural is good. As natural as Cannabis is, it’s know to cause brain damage in infants and young people. Recent studies have shown regular use of Cannabis is linked to schizophrenia, paranoia, and other mental disorders. Lead, arsenic, mercury are also natural compounds and they are harmful to humans and animals.

      many plants such as kudzu are invasive
      When humans play the roll of gods, nature gives us a lesson. In Japan where Kudzu is originally from, the plant doesn’t present any problems. Not only it has natural predators that keeps it in control, it’s also used to feed live stock, the root is high in starches which is used in Japanese cuisine, from the flowers a jam is made, the rubbery wood is used in basketry, and the plant has being used in medicine for much longer than the US has being a country. In the US where kudzu was introduced in 1876 it’s caused an environmental disaster because a) we don’t have the same predators to keep the plant at bay, b) the climate is different making it grow even more and faster, c) we don’t take advantage of its benefits both as a food source, wood and medicinal properties. Same can be said of the carp which has created a disaster in the US, or the anacondas in Florida thanks to irresponsible pet owners. It isn’t nature’s fault, but ours, for believing we can control it or alter its natural balance.

      Nor does being synthetic mean being harmful
      As scientists we cannot say they’re completely safe either. Synthetic musk, it’s being known to cause quite a havoc both in our environment and our health. Care to read the following link http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253742/
      Pththalates, which are also manufactured synthetically in a lab, are known endocrine disruptors and the list goes on and on. Thousands of synthetic ingredients have being banned in Europe and more are being added regularly to the list. This alone definitely contradicts your statement.

      in fact, use of natural products can be -more- harmful to the environment than lab synthesis because it requires disruption of the land, including the loss of plants, trampling, pollution from machinery, disposal of waste, and so on.
      I don’t know who you work for, what your intentions with this statement are or if you even have a science degree as you’ve claimed, but assuming because some ingredients are synthesized in labs they are safe or safer for both the environment and our health than natural ingredients is ludicrous. To synthesize an ingredient in a lab, raw materials are required, which more times than not need to be either drilled out (petroleum and tar), farmed, or mined. You would agree I assume we cannot synthesize anything out of thin air, so without the raw material there is nothing, neither synthetic nor natural we can work with. Most of the synthetic ingredients used in conventional cosmetology are derived from petroleum and tar among others. The devastating environmental impact extracting these two in particular alone have on our planet, can not ever be compared with the environmental impact caused by irresponsible and responsible farming, and this is assuming no problems arise from oil drilling like the disaster of the Gulf of Mexico a few years back. Entire forests are torn down, animals dying in the process, pollution from all the machinery and the inevitably “controlled spills” have always been a problem since we discovered black gold. Make no mistakes, whatever raw material labs require, one way or another disrupts the environment in a small or larger scale.

      Labs can make use of materials we have in abundance without disrupting natural habitats.
      As a scientist myself your statement makes no absolute sense. Labs just like ours, require raw materials. Conventional labs most of the time require raw materials in the form of petroleum or petroleum derived ingredients, which must be drilled, inevitably polluting our environment. If the synthetic ingredient is derived from coconut oil or any other natural raw material, it means we require of farming to obtained it, disrupting the environment nonetheless, but always in a smaller scale compared to oil drilling. Because we’re in a lab doesn’t mean we move our hands and the raw materials that we need appear out of thin air. Everything we use, whether to manufacture natural ingredients or products, or to manufacture synthetic ingredients or products must come from somewhere. The huge difference relies on the final product, being an ingredient or a formulation. If the ingredient is of natural origin the chances for being biodegradable and causing no harm to the environment are greater. If the ingredient is of synthetic origin, particularly derived from petroleum, changes are it being non-biodegradable or cause a negative impact on our environment and our health.

      Everything we humans do creates an impact on our planet. The fact that we exist as a race, disrupts the planet. How big or small of an impact is the difference. In recent years the environmentally-friendly movement came to be, not to completely eliminate the impact we cause on our environment, but to minimize it as much as possible through responsible practices. As long as humans exist on this planet we won’t stop seeing it impacted in negative ways.

  • Michelle says:

    Aloha,

    This is a well written article, but I wish it would accompany the knowledge that you CAN extract aroma from things like pineapple with carrier oil. It isn’t an essential oil, but is a fabulous natural perfume or massage oil option that is as easy as slightly mascerating fresh fruit in a carrier and then straining the fruit after your desired aroma is achieved. Although the oil has a short life of 1-3 months it’s delicious and 100% authentic. I have been doing this for years, and have built three businesses off of the use of my tropical oils using enfleurage and maceration techniques.

    • BVOrganics says:

      Hello Michelle.
      You’re right, there are many natural flavoring oils extracted through maceration (enfleurage), that can be used as scented oils, unfortunately like you’ve mentioned most of them have a short shelf life, or aren’t stable enough, so they are not commercially viable. We’ve added your suggestion to our table http://www.byvalenti.com/blog/beauty-health/true-essential-oils-and-fake-ones/.

      • Cristi says:

        So, if i would like to achieve a delicious scent- without citrus, what would you recommend? Thanks!

      • BVOrganics says:

        Hello Cristi. It would depend on what you want to achieve and the expertise of the lab or formulator. There are quite a number of essential oils from fruits (mostly citrus), florals, botanicals, wood, etc, from which millions of combinations can be created without the need of synthetic or artificial fragrances. There are labs and fragrance chemists specializing in creating specific scents based on client’s needs. You might be able to find these labs on google and contact them directly. Best of luck!

  • […] * Strawberry Essential Oil, and its Shocking Greenwashing Truth […]

  • andrea says:

    Great article.. I just found your site as i was trying to find more info on strawberry essential oil because i was investigating the following product: https://shop.beauty-heroes.com/shop/product/27426171

    This is copied/pasted from that page — COMPLETE INGREDIENT LIST
    Honey*, Royal Jelly*, Strawberry*, Blueberry*, Grapefruit˚ essential oil
    *Certified Organic

    Would you say this is greenwashing? .. I am assuming their “strawberry” listed here is supposed to be inferred as an essential oil. … Thanks if you can shed light. i make my own herbal honey infusions and am trying to find the right eo’s to add. .. are you able to help with that?

    • BVOrganics says:

      Hello Andrea. Mike here from BVO’s lab. I’ll be happy to answer your questions. There is no such thing of Strawberry Essential Oil or Blueberry Essential Oil, or Coconut Essential Oil, or Cantaloupe Essential oil and many others. Everything Strawberry, Blueberry, Coconut and others in the essential oil category is 100% synthetic – and should be disclosed as Fragrance Oil – so it’s impossible for it to be Certified Organic.

      No reputable company provides the essential oils of any of these fruits. An oil could be saturated with the flavor of these fruits by the maceration process, yet it wouldn’t have much of an aroma to impart a cosmetic product with.

      Since the ingredients list on the Laurel Whole Plant Organics product is on top in violation of FDA regulations and there are no INCI names, nor correct ingredients disclosure, there is no way to know if they’re inferring the Strawberry and Blueberry are indeed essential oils or the whole fruit. If the product contains the whole fruits (in pulp, juice or any other form) then the product is missing preservatives as these will grow mold and bacteria if not properly preserved even in the presence of honey. If it turns out they claim the Strawberry and Blueberry in the ingredients list are “essential oils”, then they are greenwashing, absolutely. I would suggest to contact the manufacturer of these products and request more information.

      As many in my field, I do not recommend nor encourage anyone to ingest essential oils.

  • Perfumer says:

    Generally very well written! However, I strongly dislike your generalized idea of synthetic fragrance oils being harmful. Remember that the most potent toxic materials occur in nature. Of the 26 most potent allergens, as defined by the EU-commission, only 2 do not occur in natural oils. 100% natural bergamot oil has phototoxic properties, i.e. it causes cancer.

    It is true that some synthetic fragrant materials do have a negative impact on human health (e.g. musk xylene, musk ambrette), but no reputable perfumer would use such a material these days. The formulation of old classics which contained these materials have been amended years ago. That’s why older consumers complain that their old favourites aren’t the same anymore.
    There are other synthetic materials, which might have a negative impact on human health (e.g. musk ketone, polycylcic musks, liliall, bourgeonal). It is true that they are still in use. However in contrary to natural bergamot oil, mandarin oil, tagetes oil and many other natural oils, the negative impact is still disputed.

    • BVOrganics says:

      Perfumer, I can understand you defending your industry, unfortunately science doesn’t back up some of your statements. Up to 95% of chemicals in synthetic fragrances are derived from petroleum and coal tar, and just a very small amount of them from natural ingredients, synthesized to alter their chemistry to enhance/change the scent to mimic in some cases some other scents not readily available in nature or that cannot be extracted from the real fruit or flower, like in the case of strawbery fragrance. Most of the chemicals in synthetic fragrances have been found to have some level of toxicity, and much more than 2, are responsible for causing from asthma and skin allergies, all the way to cancer and other quite serious conditions. So when we, and most of the scientists, say synthetic fragrance oils are harmful, we have the EWG and many other organizations/scientists in the US and Europe to back us up. You also have to understand that EU is not the US, and the US’s list of toxic chemicals is a joke compared to the EU one. The compounds and chemicals banned in the EU for so long, are still allowed to be used in the US. http://www.toxicsinfo.org/personal/fragrance_safety.htm

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