{"title":"Best Face Serum for Women","description":"\u003ch2\u003eUnderstanding What Serums Are\u003c\/h2\u003e\n\u003cp\u003eA serum is defined by its structure, function, and delivery mechanism. Understanding what a serum is, what it is not, and how it performs is essential to selecting formulations that produce consistent and measurable results, especially for sensitive and reactive skin.\u003c\/p\u003e\n\u003cp\u003eSerums, also known as elixirs, are potent, highly concentrated aqueous (water-based), hybrid (milky formulations), bi-phase (water-and-oil separated) or lipid (oil-based) formulations containing either a single or several compatible and highly effective active ingredients, aimed at producing specific skin-repair outcomes.\u003c\/p\u003e\n\u003cp\u003eSerums or elixirs are defined by: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehaving higher active ingredient concentrations\u003c\/li\u003e\n\u003cli\u003efaster absorption\u003c\/li\u003e\n\u003cli\u003etargeted use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA serum differs from a lotion or cream not only in its minimal use of emulsifiers and fillers, but also in its higher concentration of active ingredients. Serums are typically characterized by their ability to deliver active components efficiently into the skin, influenced by molecular size, solubility, and the formulation base.\u003c\/p\u003e\n\u003cp\u003eNot all lightweight products qualify as serums, and not all oils are interchangeable with them. The distinction lies in how ingredients are structured and delivered.\u003c\/p\u003e\n\u003ch2\u003eAqueous vs Hybrid Bi-Phase vs Lipid-Based Serums\u003c\/h2\u003e\n\u003cp\u003eSerums can be broadly categorized based on their continuous phase.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAqueous serum\u003c\/strong\u003e formulations rely on water or other water-based ingredients as the primary medium and are often used to deliver humectants and water-soluble actives such as niacinamide, vitamin C (ascorbic acid), hyaluronic acid or certain peptides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHybrid serums,\u003c\/strong\u003e often called milky serums, rely on very small amounts of lipids combined with larger amounts of water and some actives through the use of emulsifiers. These are usually formulated for tolerance and texture first, and may be less effective depending on the type and concentration of actives in the formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBi-Phase serums\u003c\/strong\u003e are formulations that comprise a usually 50%-50% water-phase and oil-phase, each with its own compatible active-ingredients, often appearing separated in the bottle. Lipid soluble actives and water-soluble actives float independently in the formula. Upon application, the aqueous phase tends to spread more readily across the skin surface, while the oil phase forms a more continuous film that can influence evaporation and retention. As the aqueous phase evaporates or is absorbed, the oil phase can form an occlusive film that reduces transepidermal water loss and modulates the interaction of lipid-soluble actives with the stratum corneum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLipid-based serums\u003c\/strong\u003e are formulations that use oils or lipid-compatible systems to deliver fat-soluble active ingredients, such as vitamin A derivatives, lipid-soluble vitamin C (\u003cspan\u003etetrahexyldecyl ascorbate), CoQ10, or Bakuchiol\u003c\/span\u003e. These systems interact differently with the skin barrier and may offer improved compatibility in dry or barrier-impaired conditions. Lipid-based serums interact more readily with the lipid matrix of the stratum corneum, which may improve compatibility for lipophilic actives.\u003c\/p\u003e\n\u003cp\u003eThe choice between them depends on skin condition, not preference.\u003c\/p\u003e\n\u003ch2\u003eWhen a Serum is Not a Serum\u003c\/h2\u003e\n\u003cp\u003eBecause of the marketing power of the word \"serum\" many products exist on the market sold as serums, that are not serums and do not belong in this formulation category.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOILS:\u003c\/strong\u003e An oil, on its own, without functional active ingredients is not a serum, and does not function as a serum. While oils can support barrier function and reduce transepidermal water loss, they do not inherently deliver active ingredients in a controlled or targeted manner unless specifically formulated to do so.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEXFOLIATING SERUMS:\u003c\/strong\u003e \"Exfoliating serum\" is not a serum — it’s a marketing construct. So-called exfoliating serums are formulations designed to deliver acids or enzymes in a low-viscosity system. Exfoliation itself is determined by the active ingredient, not by whether the product is labeled as a serum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWATERS \u0026amp; TONERS:\u003c\/strong\u003e Due to their formulation and intended use, they do not provide the targeted delivery typically associated with serums.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBI-PHASE:\u003c\/strong\u003e Without functional actives, a bi-phase product is simply a mixture of oil and water without targeted function.\u003c\/p\u003e\n\u003cp\u003eThe distinction is not texture or appearance, but function. Serums repair, and protect at a celular level.\u003c\/p\u003e\n\u003ch2\u003eActives Selection Based on Skin Concern\u003c\/h2\u003e\n\u003cp\u003eThe effectiveness of a serum depends on aligning formulation with the skin’s current state and needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor dehydration: niacinamide or hyaluronic acid\u003c\/li\u003e\n\u003cli\u003eFor barrier imbalance: lipid-compatible oils and ceramide-supporting systems\u003c\/li\u003e\n\u003cli\u003eFor uneven tone: vitamin C derivatives (water- or oil-based)  or niacinamide\u003c\/li\u003e\n\u003cli\u003eFor signs of aging: vitamin A derivatives or antioxidant systems\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe focus should remain on skin concern rather than age alone.\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 100%; height: 2365.91px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 337.781px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 337.781px;\"\u003e\u003ca title=\"Hyaluronic acid hydrating serum\" href=\"\/products\/barcola-azzurro-mare-replenishing-elixir\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/barcolareplenishingelixir.webp?v=1740703195\" alt=\"Barcola Replenishing Elixir Hyaluronic Acid Serum with Niacinamide By Valenti Organics\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 337.781px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003e\u003ca title=\"Hydrating Serums\" href=\"\/products\/barcola-replenishing-elixir\"\u003eHydrating Serums\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp\u003eAlways aqueous-based, these lightweight formulations and runny emulsions are formulated for their hydrating actives, hyaluronic acids, panthenol (vitamin B5), or niacinamide (vitamin B3), and their soothing companion ingredients, hydrosols, sea kelp bioferment, seaweed and botanical extracts. Hyaluronic acid can bind significant amounts of water, making it suitable for dry skin by providing a temporary moisture-retaining layer the skin can tap into throughout the day.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 458.672px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 458.672px;\"\u003e\u003ca title=\"Brightening and Antioxidant Serum\" href=\"\/products\/olio-di-c-vitamin-c-serum\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-olio-di-c.jpg?v=1747101087\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 458.672px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003e\u003ca title=\"Antioxidant and Brightening Serum to Combat Hyperpigmentation and Oxidative Stress\" href=\"\/collections\/hyperpigmentation\"\u003eAntioxidant \u0026amp; Brightening Serums\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp\u003eWater-based or oil-based these serums often formulated with vitamin C (ascorbic acid or tetrahexyldecyl ascorbate), vitamin E, bakuchiol, niacinamide, green tea and licorice extracts, are designed to address dull skin, hyperpigmentation, free radical damage caused by UV rays and pollution. They help reduce visible oxidative damage and uneven pigmentation, contributing to a more uniform skin tone. Although niacinamide does not directly neutralize free radicals in the way vitamin C does, it supports the systems that manage oxidative stress, allowing the skin to repair itself. Its effect is indirect, not through radical scavenging which is the mechanism of vitamin C and vitamin E.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 279px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 279px;\"\u003e\u003ca href=\"\/products\/liquid-rose-gold\" title=\"Anti-Aging Serum\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/liquidrosegold-7.webp?v=1773583786\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 279px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003e\u003ca href=\"\/collections\/fine-lines-wrinkles\" title=\"Anti-Aging Serums\"\u003eAnti-Aging Serums\u003c\/a\u003e\u003c\/h3\u003e\n\u003cp\u003eFormulated with powerful actives, retinol, retinyl palmitate and other derivatives, bakuchiol, ubiquinone, antioxidants and peptides, anti-aging serums work at reducing the appearance of fine lines and wrinkles, by promoting collagen synthesis and increasing cell turnover, and protect the skin against free radical damage caused by UV and environmental pollution.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 439.078px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 439.078px;\"\u003e\u003ca href=\"\/products\/bakuchiol-night-repair-cream\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/bakuchiolmenu.webp?v=1748609576\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 439.078px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003eBarrier-Repair and Lipid-Replenishing Serums\u003c\/h3\u003e\n\u003cp\u003eLipid or lamellar systems that support barrier integrity and reduce transepidermal water loss (TEWL). Formulated with ceramides and biomimetic lipids, they are designed to support the structural integrity of the stratum corneum by restoring components that are essential to its function. Rather than increasing water content directly, these formulations provide lipid-compatible substances that reinforce the intercellular matrix, helping to reduce transepidermal water loss and improve overall skin resilience. Their effectiveness depends on how well these lipids are structured and integrated within the formulation, as this determines their ability to interact with and support the skin barrier.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 380.297px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 380.297px;\"\u003e\u003ca title=\"Sebum-Regulating Serum\" href=\"\/products\/aqua-b3-niacinamide-serum\"\u003e\u003cimg alt=\"By Valenti Italian skincare Aqua B3 10% niacinamide brightening serum\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-aqua-b3-serum-5.webp?v=1769875097\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 380.297px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003eSebum-Regulating \/ Pore-Refining Serums\u003c\/h3\u003e\n\u003cp\u003eDesigned to modulate the activity of sebaceous glands and improve the overall balance of the skin. Excess sebum production can contribute to congestion, uneven texture, and an altered skin surface, while insufficient regulation may compromise barrier function. Ingredients such as niacinamide and zinc salts influence sebum output indirectly while supporting skin homeostasis. The objective is not to eliminate sebum, but to maintain it within a range that supports normal skin function and reduces visible irregularities.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 399.891px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 399.891px;\"\u003e\u003ca href=\"\/products\/azzurrino-bi-phase-superb-brightening-serum\" title=\"Bi-Phase Brightening Serum\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/olio-di-c-bakuchiol-serum-bundle-by-valenti.webp?v=1743015918\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 399.891px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003eSoothing and Anti-Inflammatory Serums\u003c\/h3\u003e\n\u003cp\u003eClinically formulated to reduce visible signs of skin reactivity and support recovery processes within the skin. Rather than targeting a single pathway, these systems work by modulating inflammatory responses, reinforcing barrier function, and improving overall skin tolerance. Ingredients such as panthenol, bisabolol, and allantoin contribute to reducing discomfort, redness, and sensitivity, particularly in skin that is compromised or reactive. Their role is not corrective in isolation, but supportive, helping to restore conditions under which normal skin function can resume.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 71.1875px;\"\u003e\n\u003ctd style=\"width: 33.6673%; height: 71.1875px;\"\u003e\u003ca href=\"\/products\/azzurrino-bi-phase-superb-brightening-serum\" title=\"Bi-Phase Brightening Serum\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-azzurrino-bi-phase-superb-brightening-serum.webp?v=1768774966\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.9319%; height: 71.1875px;\"\u003e\n\u003cblockquote\u003e\n\u003ch3\u003eMulti-Functional Serums\u003c\/h3\u003e\n\u003cp\u003eThese formulations combine multiple active ingredients within a single system, addressing more than one aspect of skin function simultaneously. In practice, this often involves the integration of actives targeting hydration, oxidative stress, barrier support, and cellular renewal within the same formulation. The effectiveness of such systems depends not only on the individual ingredients, but on their compatibility, stability, and the way they are structured to function together without compromising skin tolerance. Rather than maximizing the number of actives, the objective is to achieve a balanced formulation capable of supporting multiple skin needs without increasing the risk of irritation.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eSerum Layering \u0026amp; Application Techniques\u003c\/h2\u003e\n\u003cp\u003eThe correct product application and order is crucial for actives to work correctly and timely in the skin. Depending on the serum formulation their placement in your skincare routine must be carefully assessed for maximum results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerums must be applied on a clean base\u003c\/strong\u003e. Double cleansing is an effective method to remove all impurities, makeup and contaminants from the skin. The \u003ca href=\"\/products\/double-facial-cleansing-set\" title=\"BY VALENTI Double Facial Cleansing Set\"\u003eDouble Facial Cleansing Set\u003c\/a\u003e deeply cleanses without irritating or damaging the skin. Follow with a finishing toner to prepare the skin for the improved interaction with actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply from aqueous to lipids\u003c\/strong\u003e. The order of product application in any skincare routine matters. Oils and butters create an occlusive layer on the skin that can only be removed with a detergent. By applying oil-based serums right after cleansing and toning, an occlusive layer is dumped on the skin which may limit the interaction of subsequent aqueous formulations with the skin surface. Water-based or aqueous serums should be applied right after cleansing\/toning. Hybrid, bi-phase and lipid serums, in that order, must always be applied after aqueous serums. If lotions or cream are part of the routine, then aqueous serums initiate the sequence, leaving lipid serum to be the last product applied after lotions and creams.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStop Patting. Gently massage instead\u003c\/strong\u003e. Topical products do not rely on “patting” or \"pressing\" to penetrate the skin. Absorption is governed by: \u003cstrong\u003ea)\u003c\/strong\u003e the physicochemical properties of the formulation, \u003cstrong\u003eb)\u003c\/strong\u003e the interaction with the stratum corneum, and \u003cstrong\u003ec)\u003c\/strong\u003e concentration gradients and diffusion. The objective of application is uniform coverage of the skin surface and adequate contact between formulation and stratum corneum. This can be achieved by gently spreading, and light, controlled massage. Patting does not improve delivery and may result in uneven distribution, particularly for low-viscosity systems.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBe Patient Between Layers\u003c\/strong\u003e. Allow each product a minute or two for it to absorb\/evaporate before applying the next.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBe Picky\u003c\/strong\u003e. Serums are considered targeted and concentrated formulas, but contrary to social media and influencers, they are not for everything and everyone. Select the ones needed for your skin concern. 1 or 2 compatible serums are more than enough. If they're incompatible, alternate them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Type and Concerns Matter Greatly\u003c\/strong\u003e. As tempting as it is to invest in a product because your favorite influencers are paid to recommend them, skin type and concerns must be the driving force in deciding which serum to buy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDon't Overdo It\u003c\/strong\u003e. More is less when it comes to potent serums. Applying more than the recommended amount could overload smother the skin causing it to overreact and become irritated or damaged.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo Not Skip Patch Testing\u003c\/strong\u003e. Patch test any new bottle of product, even if it's the same brand you've always used. Even when the formulation appears unchanged, variations in raw material sourcing can occur. Perhaps the lab sourced one ingredient from a different supplier. That variable alone matters greatly and can affect the skin.\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"bakuchiol-smoothing-serum","title":"Bakuchiol Smoothing Serum","description":"\u003cp\u003eA retinol-alternative serum formulated with 1% Bakuchiol (Sytenol® A) formulated to improve the appearance of fine lines, uneven texture, acne breakouts, and loss of firmness in sensitive and reactive skin.\u003c\/p\u003e\n\u003cp\u003eFormulated for all skin types, including sensitive and reactive skin Bakuchiol serum supports skin renewal without the irritation, dryness, or photosensitivity associated with retinoids, helping maintain a balanced, smooth, and radiant complexion.\u003c\/p\u003e\n\u003cp\u003eWith consistent use, skin appears smoother, firmer, and more even-toned.\u003c\/p\u003e\n\u003cp\u003e100% naturally derived. Vegan. Born in Italy. Made in the USA.\u003cbr\u003ePart of the \u003ca href=\"\/collections\/bakuchiol-skincare\" title=\"By Valenti Bakuchiol serum the only real retinol alternative\"\u003eBakuchiol Skincare Collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"by valenti","offers":[{"title":"30 ml","offer_id":44667179663610,"sku":"SERUM0002","price":140.0,"currency_code":"USD","in_stock":true},{"title":"15 ml","offer_id":44836244062458,"sku":"SERUM0002-t2","price":70.0,"currency_code":"USD","in_stock":true},{"title":"30 ml refill","offer_id":45770017276154,"sku":"SERUM0002-rl","price":140.0,"currency_code":"USD","in_stock":true},{"title":"15 ml refill","offer_id":45770017308922,"sku":"SERUM0002-rs","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-bakuchiol-smoothing-serum-2.webp?v=1772629121"},{"product_id":"barcola-replenishing-elixir","title":"Barcola Azzurro Mare Replenishing Elixir","description":"\u003cp\u003eOil-free facial serum inspired by Barcola, Trieste, with seaweed extract, hyaluronic acid and niacinamide to improve texture, support the skin barrier, and replenish hydration. Formulated for sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeaweed Extract \u003c\/strong\u003e— Hydrates, and replenishes skin of mineral loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid (low \u0026amp; high MW) –\u003c\/strong\u003e Multi-depth hydration, skin plumping effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (5%) –\u003c\/strong\u003e Balances sebum, supports barrier, helps refine pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Bioferment –\u003c\/strong\u003e Rich in nutrients, helps soothe and calm skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose \u0026amp; Cucumber Hydrosols –\u003c\/strong\u003e Softly refreshes without sensitizers\u003ca rel=\"noopener\" title=\"Uncover the Glow \u0026amp; By Valenti Barcola Azzurro Mare Review\" href=\"https:\/\/uncovertheglow.com\/by-valenti-organics-review\/\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eVegan skincare for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"by valenti","offers":[{"title":"30 ml","offer_id":44667179761914,"sku":"TRST0002","price":140.0,"currency_code":"USD","in_stock":true},{"title":"15 ml","offer_id":44836285612282,"sku":"TRST0002-t","price":70.0,"currency_code":"USD","in_stock":true},{"title":"30 ml refill","offer_id":45770027106554,"sku":"TRST0002-rl","price":140.0,"currency_code":"USD","in_stock":true},{"title":"15 ml refill","offer_id":45770027139322,"sku":"TRST0002-rs","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-barcola-azzurro-mare.webp?v=1772247136"},{"product_id":"barcola-hydrating-facial-oil","title":"Barcola Hydrating Facial Oil","description":"\u003cp\u003eA luxurious facial oil formulated with organic marula and prickly pear seed oils to nourish and soften the skin, enhancing elasticity and promoting a radiant complexion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula Oil –\u003c\/strong\u003e Rich in antioxidants and essential fatty acids, it helps to hydrate and protect the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrickly Pear Seed Oil –\u003c\/strong\u003e High in vitamin E, it aids in skin regeneration and improves elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Tea Seed Oil –\u003c\/strong\u003e Lightweight emollient, fast absorbing, and non-comedogenic. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue Tansy \u0026amp; Lavender Essential Oils –\u003c\/strong\u003e Provide soothing properties and a calming aroma.\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive and mature skin.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"by valenti","offers":[{"title":"30 ml","offer_id":44667180089594,"sku":"TRST0001","price":120.0,"currency_code":"USD","in_stock":true},{"title":"15 ml","offer_id":44836246028538,"sku":"TRST0001-t","price":60.0,"currency_code":"USD","in_stock":true},{"title":"30 ml refill","offer_id":45770035593466,"sku":"TRST0001-rl","price":120.0,"currency_code":"USD","in_stock":true},{"title":"15 ml refill","offer_id":45770035626234,"sku":"TRST0001-rs","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-barcola-hydrating-oil.webp?v=1772247248"},{"product_id":"liquid-rose-gold","title":"Liquid Rose Gold Night Serum","description":"\u003cp data-start=\"0\" data-end=\"267\"\u003eA minimalist 12-ingredient concentrated retinol night serum formulated with Retinyl Palmitate, Tetrahexyldecyl Ascorbate, and Coenzyme Q10 to visibly improve uneven skin tone, rough texture, dullness, and early visible signs of skin aging while supporting the skin’s natural moisture balance.\u003c\/p\u003e\n\u003cp data-start=\"269\" data-end=\"520\"\u003eFormulated with Olive Squalane and Rosehip Oil, this vitamin C and retinol serum helps maintain softness and suppleness without the discomfort commonly associated with traditional retinoids.\u003c\/p\u003e\n\u003cp data-start=\"269\" data-end=\"520\"\u003eSuitable for dry, combination, sensitive, and reactive skin.\u003cbr\u003e\u003c\/p\u003e","brand":"by valenti","offers":[{"title":"30 ml","offer_id":44667281998074,"sku":"ES0002","price":80.0,"currency_code":"USD","in_stock":true},{"title":"15 ml","offer_id":44836249862394,"sku":"ES0002-t","price":40.0,"currency_code":"USD","in_stock":true},{"title":"30 ml refill","offer_id":47210044784890,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"15 ml refill","offer_id":47210044817658,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/byvalenti-liquid-rose-gold-night-repair-serum.png?v=1777417924"},{"product_id":"olio-di-c-vitamin-c-serum","title":"Olio Di C Vitamin C Serum","description":"\u003cp\u003eVitamin C Serum formulated with 10% Tetrahexyldecyl Ascorbate — a stabilized, oil-soluble form of vitamin C — and Moroccan Tansy, this lipid serum visibly improves tone uniformity and skin radiance, reducing signs of aging.\u003c\/p\u003e\n\u003cp\u003eMoroccan Blue Tansy is naturally rich in azulene, a compound clinically recognized for its anti-inflammatory properties and ability to calm reactive skin. \u003c\/p\u003e\n\u003cp\u003eVitamin C, deliver antioxidant protection against oxidative stress actively stimulating collagen production and diminishes dark spots. Combined with Vitamin E, this serum works at the skin's surface and deeper layers to restore clarity and luminosity, while olive squalane and help maintain a smooth, balanced skin appearance.\u003c\/p\u003e\n\u003cp\u003e100% naturally derived. Vegan skincare for sensitive skin.\u003cbr\u003eBorn in Italy. Made in the USA.\u003c\/p\u003e","brand":"by valenti","offers":[{"title":"30 ml","offer_id":44741903909114,"sku":"TRST0003","price":110.0,"currency_code":"USD","in_stock":true},{"title":"15 ml","offer_id":44836253532410,"sku":"TRST0003-t","price":55.0,"currency_code":"USD","in_stock":true},{"title":"30 ml refill","offer_id":47210047635706,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"15 ml refill","offer_id":47210047668474,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/olio-di-c-by-valenti-5.webp?v=1768367029"},{"product_id":"aqua-b3-niacinamide-serum","title":"Aqua b3 Facial Serum","description":"\u003cp\u003eWater-based serum formulated with 10% niacinamide (vitamin B3) and sea kelp bioferment to refine skin texture, balance sebum, reduce visible redness, and support barrier integrity.\u003c\/p\u003e\n\u003cp\u003eFast-absorbing and lightweight, the formula helps minimize the appearance of pores while maintaining hydration without heaviness. Suitable for all skin types, including oily, acne-prone, and sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"434\" data-end=\"581\"\u003e8-Ingredient Niacinamide Serum.\u003c\/li\u003e\n\u003cli data-start=\"434\" data-end=\"581\"\u003e10% Niacinamide (Vitamin B3) + Sea Kelp Bioferment — mineral- and polysaccharide-rich marine ferment.\u003c\/li\u003e\n\u003cli data-start=\"434\" data-end=\"581\"\u003eRefines pores. Balances oil. Calms redness. Supports barrier function.\u003c\/li\u003e\n\u003cli data-start=\"434\" data-end=\"581\"\u003eFor all skin types.\u003c\/li\u003e\n\u003cli data-start=\"434\" data-end=\"581\"\u003eFragrance-free. Alcohol-free. 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Bakuchiol helps improve the appearance of elasticity and skin texture, while Vitamin C supports collagen production and helps reduce the appearance of dark spots caused by environmental oxidative stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for sensitive skin, dull skin, uneven skin tone, and skin showing early visible signs of aging.\u003c\/p\u003e","brand":"by valenti","offers":[{"title":"Default Title","offer_id":46449499209978,"sku":"","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/2227\/0458\/files\/olio-di-c-bakuchiol-serum-bundle-by-valenti.webp?v=1779258241"},{"product_id":"barcola-set","title":"TRST Collection Set, Replenishing Serum \u0026 Hydrating Oil","description":"\u003cp\u003eA two-step routine formulated to improve skin hydration, suppleness, and surface smoothness.\u003c\/p\u003e\n\u003cp\u003eThe replenishing elixir delivers lightweight hydration, seaweed extract and hyaluronic acid, to support a more even-looking complexion. 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