About Us

Our Founder

Manuela Valenti founded by valenti™ ORGANICS in early 2007 after desperately seeking relief for her undiagnosed dermatitis. After a lifetime of skin allergies, irritation, chronic pruritus that led to infected wounds and permanent scaring, Manuela took a closer look at what was really causing her discomfort, and found both commercial skin care products and soaps even the apparent "natural" ones were, and had been for decades, harming her skin due to the high levels of irritants, low grade ingredients and harmful chemicals they were formulated with.

Armed with nothing more than a centuries old family soap recipe, and her mother's knowledge on natural remedies and botany, Manuela took upon herself the task to formulate a soap to try and end her decades long allergies, rashes, skin infections, and discomfort.


Why Lavender

Lavender has a very personal meaning for Manuela. It represents a deep connection with her ancestors, but mostly with her mother.

It was her mother's favorite flower and scent, one she missed from her homeland, Tuscany, and as as a botanist the one she knew very well. Growing up, Manuela saw it preset everywhere in her home and life, sometimes in the most subtle of ways.

It was present in the sachets her mother made and tucked in the closets, for freshness and aroma; the oil added to the cleaning bucket to deodorize and disinfect the home; lavender was the color her mom loved the most, the one that adorned Manuela's flower bouquet when she got married over 30 years ago; and the plant that sits atop her mother's tumb, which Manuela planted herself.

Formulating her cosmetic products based on Lavender, was Manuela's tribute to her mom and her roots.


Our Standards

Where nature, art & science meet. Every ingredient we use has been meticulously researched for its benefits and low impact on the planet. Every formula has been carefully crafted and tested before the final product was dropped at your door.

All our products are handcrafted in small batches using only organically grown ingredients, when possible, pure botanicals, scented with only essential oils and very minimal use of safe lab formulated ingredients, when necessary. Our products are tested only on humans, never on animals, making us a Certified Cruelty Free company by the Leaping Bunny Program, certification we've held since 2012.

Free of petroleum based ingredients, artificial colorants, synthetic fragrances, GMO, sulfates, phthalates, parabens, EDTA, diazolidinyl urea, iodopropynyl butylcarbamate and so many other harmful ingredients commonly used in cosmetics.

Pure nature in a bottle.



Our Commitment to the Planet

Driven by her vision of a cleaner healthier world, Valenti has applied the same principles from her life and art to her skincare line.

As committed as we are at formulating truly the best, healthiest natural skin care & body products, packing them in responsible containers made with reusable, recyclable or biodegradable materials as much as possible, we went one step ahead and created, a return program for our own one-time-use-containers as part of our commitment to you and the planet, before it was a trend.

Our RETURNforCASH program, former Empties Return Program, started over 10 years ago. It has helped all our customer do the right thing: return our empty cosmetic bottles and jars to keep our fragile environment free of trash while getting paid for it!