About Us

Northern Italian Heritage. Scientific Precision. Minimalist Skincare.

By Valenti® was born from a necessity and a family legacy of Italian soapmaking, deeply rooted in Trieste’s culture of simplicity, quality, and respect for nature. For over a century, our family has crafted artisanal soaps and skincare following the principle that less is more — a philosophy that still defines our formulations today.

A family affair

Our Story

Founded in 2007 by Manuela Valenti — an Italian immigrant from Trieste and now a U.S. citizen — our brand is the first Italian skincare house established and manufacturing in the United States. Drawing from ancestral techniques passed down through generations and modern cosmetic science, we create skincare that is minimalist, effective, and uncompromisingly sustainable.


By Valenti® was born out of necessity and the vision of our founder, a pioneer in the world of natural beauty. Driven by a desire to transform personal care routines into nourishing, toxin-free rituals suitable even for the most sensitive skin, Valenti embarked on a mission to craft products that are not only effective but also genuinely safe for both skin and planet.

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The By Valenti® Difference

Why We Reject Excess

Northern Italian skincare has always followed a different path. While trends promote 10–15 step routines with layer upon layer of serums, creams, and actives, we know from science and tradition that overloading the skin only weakens it.

  • Too many products disrupt the skin barrier, leading to irritation and imbalance.
  • Incompatible actives clash, destabilizing pH and oil levels.
  • Complex routines often do more harm than good — with diminishing returns.

Our approach is minimalist: fewer steps, higher quality ingredients, and formulations designed to work in synergy with the skin, not against it.

What sets us apart is not only our Triestine heritage, but our commitment to balance. Like the Northern Italian way of living, our skincare is guided by moderation, quality, and authenticity. We believe skin thrives on equilibrium — strengthened barriers, restored hydration, and ingredients chosen for function, not fashion.

Minimalism isn’t a trend. It’s the Northern Italian way. — Manuela Valenti.

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Simple Ingredients, Amazing Results™

Our Philosophy

  1. Simplicity: We focus on what skin truly needs — no unnecessary fillers, no overwhelming steps.
  2. Effectiveness: Each formulation is rooted in dermatological science and ancestral knowledge, delivering visible results without compromise.
  3. Sustainability: From our return-for-cash glass program to biodegradable formulas, we honor our responsibility to both skin and planet.

Our philosophy is simple yet profound: what you put on your skin should be as pure as what you put in your body. That’s why we source the finest organic botanicals and the most authentic, high-performing actives — free from disruptive synthetic chemicals, parabens, sulfates, and harmful additives. Every product we create is a testament to our unwavering commitment to integrity, quality, and sustainability.

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