More Than a Botanical Ingredient
Lavender (Lavandula angustifolia) has remained closely associated with By Valenti® since the company’s earliest formulations, representing both a connection to Northern Italian family traditions and a longstanding botanical presence within everyday life across the Adriatic region.
For founder Manuela Valenti, lavender carried a deeply personal significance through her mother’s influence, herbal knowledge, and longstanding use of botanical preparations within the home. From lavender sachets placed in closets to essential oil blends used throughout daily life, the plant became part of the sensory and cultural foundation that would later help shape the identity of By Valenti®.
Lavender in Northern Italian Tradition
Throughout parts of Northern Italy and the Adriatic region, lavender has historically been used not only for fragrance, but also within household preparations, textile storage, bathing rituals, botanical oils, soaps, and herbal practices passed down through generations.
This restrained and practical relationship with botanical ingredients strongly influenced the formulation philosophy that would later shape By Valenti® — one centered around ingredient function, familiarity, and compatibility rather than excess.
The First By Valenti® Formulations
Many of the company’s earliest formulations, including the original Lavender & Almond Bar Soap, were developed around this connection to lavender and traditional botanical soapmaking.
Rather than approaching lavender as a trend ingredient, By Valenti® incorporated the plant as part of a broader philosophy rooted in simplicity, botanical familiarity, and longstanding skincare traditions associated with the Northern Adriatic region.
Nearly two decades later, lavender continues to remain one of the most recognizable botanical elements within the By Valenti® collection.
Lavender & Formulation Philosophy
At By Valenti®, lavender is approached as a functional botanical ingredient rather than simply a fragrance component.
Lavender essential oil contains naturally occurring aromatic compounds including linalool and linalyl acetate and has historically been used within soaps, balms, oils, and topical botanical preparations. Within By Valenti® formulations, lavender is used selectively and in balance with the overall formulation structure, ingredient compatibility, and intended skin function.
The company’s approach reflects its broader formulation philosophy: restraint, balance, and long-term skin compatibility over excessive fragrance loading or trend-driven formulation practices.
Continuing the Tradition
Today, lavender remains a symbolic thread throughout the By Valenti® collection and brand identity — connecting generations of family traditions, botanical knowledge, and the original formulations that helped establish the company in 2007.
